aπ–•π–”π–ˆπ–†π–l i p s e Brand Story

Brand Story

Murphy's Magazine

"In 2212 there is a spread of Cordyceps all over the world. This mutated fungus infects human-made objects, by absorbing non-organic compounds from the environment and transforming into biodegradable matter. It developed as a way of Mother-Nature rebalancing the ecosystem, trying to stop the pollution Mankind had been producing for centuries. The ecosystem finally reaches a new balance as humans stopped producing waste and began only using what was already made and available in nature."

Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer
Image of the Designer


aπ–•π–”π–ˆπ–†π–l i p s e is an emerging up-cyling fashion brand, that utilizes deconstructed organic shapes and destroyed textiles. In a conquest to heal the fashion industry, by reviving destroyed clothes, the brand wants to influence the consumer not only to look for more sustainable fashion options, but also to develop a deeper appreciation for imperfection: worn out, holed, ripped, stained materials. Albuquerque believes beauty is in the journey, in the stories woven into our clothes and our lives.


Inspired by the prominent video-game β€œThe Last of Us” by Naughty Dog, this utopian dimension features a mutation of the fungus Cordyceps, that infects non-organic matter and has spread all over the world. It developed as a way for Mother-Nature to rebalance the ecosystem, trying to stop the pollution Mankind had been producing for centuries.


This idea of a healing fungus is reflected on the use of up-cyling , where discarded clothes and materials start β€œgrowing” fungus-looking textures. With that concept the brand wants to display the brand story and reflect the healing story of Mother-Nature in each piece of their current collection.


The main mission and with that also part of the brand identity is to reduce textile waste. aπ–•π–”π–ˆπ–†π–l i p s e does this by up-cycling, reusing discarded materials to avoid creation of waste and the production of new materials.


"For us, up-cycling is the celebration of imperfection and story-telling. Every single one of our designs is one of a kind because of it. We are committed to using nearly only reclaimed materials through our innovative up-cycling techniques. Any other material that can’t be reclaimed is sourced consciously, from organic and recycled supplies" (aπ–•π–”π–ˆπ–†π–l i p s e).



The main and most original technique the brand developed is β€œFabric-MΓ’ché”. Just like papier-mΓ’chΓ©, this techniquecrafts together offcuts discarded by the industry to β€œgrow” and regenerate fungus-likeagglomerated textiles.


"Offcuts represents 15% of the production waste from the fashion industry *2. This is partly because these are seen as too small to rework β€” with Fabric-MΓ’chΓ©, all sizes of offcuts are welcome, as this technique can rework even the smallest scrap" (aπ–•π–”π–ˆπ–†π–l i p s e).


aπ–•π–”π–ˆπ–†π–l i p s e Collection:

β€œbaΙͺ.Ι™ΚŠΛˆhΓ¦z.Ι™d” (Biohazard), an 8-look collection, is the first exploration of the aπ–•π–”π–ˆπ–†π–lipse alternative universe. The collection is a reflection of the duality destruction vs healing, where rips, holes and deconstruction are celebrated by the process of mending and raw use of reclaimed materials. With a strong sense of organicity and spirituality, this collection was designed for a person looking for clothing that not only has functional and authenticalvalue, but also ecological, sensorial, sentimental and spiritual.


Credits

Photo by Veronika
Models : SiuHei and SΓ©rΓ©na Paris
MUA by Zoe Lee
Hair by Aris Intzes